Marketing Day: February 10, 2014

Marketing Day: February 10, 2014

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Target Partners With 3 Top Designers On Pinterest To Create Collection Of Party Items

    Target is continuing to build on its relationship with Pinterest users, announcing today a collaboration with three top designers who each have a substantial number of followers on the social media site. According to an announcement on Target’s A Bull’s Eye View blog, the retailer is partnering with Joy Cho, of the blog Oh Joy!, […]

  • Social Networks Generate Least Loyalty In 2014 Brand Keys Survey

    Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year’s study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories — ranging from […]

  • Beyond SEM: When You’ve Maxed Your Search Ads, What’s Next?

    Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend. Two years ago, […]

  • Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers

    Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now. The folks from MDG Advertising have put together an infographics that explains some of […]

  • Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West

    Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose: Curling is a […]

  • With Content Marketing, Link Building is Obsolete… Right?

    It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just not true. In fact, it’s very much alive, and will be for the foreseeable future. Unfortunately, the content marketing purists who preach the “build it and they will come” […]

  • Get To Know: The CMO For Tumbleweed Tiny House Company

    Debby Richman serves as Chief Marketing Officer for the Tumbleweed Tiny House Company. Founded in 1999 when it mounted its first tiny home to a trailer, Tumbleweed Tiny House Company designs and builds small, archetypal houses-to-go, ranging from 117 to 172-square feet. Along with delivering houses-to-go, Richman’s company also offers workshops, building plans, educational materials […]

  • The Viral Rise & Fall Of Flappy Bird

    Flappy Bird, the maddening free app that seemed to appeared out of nowhere two weeks ago, is a great lesson on how a simple “Share” button may help an app go viral or at least continue to generate buzz. And, on the eve of Flappy Bird going away forever, it also demonstrates how novelty can […]

  • Google France Home Page Now Carries Privacy Violation Notice, As Ordered

    As expected, the home page of Google France now carries a notification to users that Google was fined for privacy violations relating to the “unified” privacy policy change it made in 2012. A required link to the ruling against it might also be slowing the site of the French privacy agency. Notice Required For 2 […]

  • Esurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter Followers Stay

    It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. […]

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