Marketing Day: February 25, 2014

Marketing Day: February 25, 2014

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • News Feed Adds More Page Detail: Facebook To Show More Stories About Liked Topics

    Today, Facebook has announced that users will begin seeing more information about topics that they’ve “liked.” Traditionally, users would only view updates from a page that they’ve liked. The new change will allow users to view posts surrounding the page that they liked. This means that users may see updates that tag a page that […]

  • Twitter Launches Promoted Accounts In Search Results

    Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria. Advertisers already running Promoted Account campaigns don’t have to take any action to be included in the search results listings. Currently, Promoted Tweets […]

  • Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game

    According to data from iSpot.tv, of the more than 250 brands that ran ads during this year’s Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this […]

  • The Hazards Of Love: Keeping Mindful Within Long-Term Engagement

    No matter your side of the business, you’ve been conditioned like the rest of us to strive for long-term engagement. If you’re an agency, you’re bred to eschew the one-off project or single campaign and pitch for Agency of Record status, or at least a retainer-based arrangement. If you’re on the sell side, you know […]

  • Why Marketers Are Now In The Entertainment Business

    In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the vast majority of revenue. And this growing trend of a concentration of hits at the head of the long tail is only increasing year over year. According to Eric Schmidt of Google, “While the tail is […]

  • LinkedIn Becomes Only American Social Network In China With Launch Of Simplified Chinese Beta

    Yesterday, LinkedIn was able to do something that Facebook, Twitter and Google haven’t — launch a beta Chinese social site dubbed “领英”. The professional network has been active to Chinese users for more than a decade now, but the Simplified Chinese site will be the first foray into capturing the masses of the Chinese professional […]

  • Samsung Galaxy S5 Offers Upgrades But May Not Excite

    At a Mobile World Congress press event today, Samsung unveiled its new flagship smartphone, the Galaxy S5, two new smartwatches and a fitness wristband. The new S5 outmuscles the iPhone 5S in terms of specs but it doesn’t appear significantly different than its predecessor from a design standpoint. It’s a solid improvement over the S4 […]

  • As LG, HTC Prep Smartwatches, Samsung Ditches Android On Its New “Gear” Devices

    Samsung’s Galaxy Gear device was the most visible of this group of “1.0″ smartwatches. However it was rushed to market (to beat Apple) and generally panned by reviews. Simultaneously too ambitious and not ambitious enough, in terms of user experience and design, many were sold but it fell dramatically short of expectations. Galaxy Gear sought, […]

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