Marketing Day: November 20, 2013

Marketing Day: November 20, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

    After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online […]

  • “Keep Calm While We Steal Your Data” – Microsoft Now Selling Scroogled Merchandise

    Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandising. Now, consumers can purchase “Don’t Get Scroogled” products with a “Keep Calm While We Steal Your Data” message from the Microsoft Store. An entire category of the store offers mugs, hats, t-shirts and even hoodies: Interestingly, none of these products can be found […]

  • Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!

    What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes […]

  • Yahoo Rolls Out New HD Image Ads

    Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size. Yahoo […]

  • Google AdSense Testing New Home Page Design

    Google is testing a new home page design for the AdSense publisher console. AdSense publishers can see it by logging into The publisher will be presented with an option to check out the new design, which is aimed to help you “focus on key day-to-day information.” Here is the prompt displayed to AdSense publishers […]

  • Four Ways to Segment Email Subscribers for the Holidays

    The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season of the year. To help you make the most of your opportunities , here are four ways to segment your email subscribers, optimize your email content, and avoid subscriber fatigue. 1. Your […]

  • How To Design Analytics Dashboards From Google Webmaster Tools Data

    SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or replace it. Not surprisingly, I received a lot of emails about that article, asking how to use Google Webmaster Tools (WMT) data as a replacement source. The general answer is that you can’t […]

  • What’s Going On Beneath All Those Social Media Interactions?

    Google captures many images which contain data that can’t be easily deciphered by machines, such as scans of old manuscripts and photographs of signs. One way they’ve helped to overcome that is to use their reCAPCHA, where a user is asked to decipher a string of numbers or letters in an image. If several people […]

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